The summary to marketing research of commodity markets of national consumption / ММЦ "Kaluga"
In November, - December 2004 ММЦ "Kaluga - Moscow" together with Department of economic development of the Kaluga area has lead(carried out) large-scale marketing research of commodity markets of national consumption. The geography of the project included such cities of the Kaluga area, as Kaluga, Obninsk, Людиново, Козельск, Maloyaroslavets.
Object of the given research are the markets of the following goods and household services:
Meat and meat products Oil an animal Flour(torment) Home appliances Footwear The goods of children's assortment Services of hairdressing saloons Services бань and душевых Repair and maintenance service of home appliances During research a plenty of interview to manufacturers of the goods and services, by managers of wholesale and retail shops, representatives of the markets and the mini-markets, and also suppliers from other regions and the wholesale - intermediary organizations was carried out(spent). In all territory of the project monitoring assortment and the prices on researched commodity groups was carried out(spent).
The final report includes a plenty of the economic and marketing information on each of the researched markets and fully complies with objects in view. The structure of the report represents the following sections:
1. A condition of the market in world(global), all-Russian and regional scales. The basic tendencies and forecasts of development of the given market.
2. Research of interaction of manufacturers and consumers of production, services at a regional level: · the basic parts товародвижения, grantings of services and the analysis of mechanisms of interaction of participants of channels товародвижения, grantings of services with definition of the most problem zones in a circuit of promotion of the goods · principles of purchase and realization of the goods and services · shares of taken out and imported production · search of possible(probable) ways of overcoming of problems товародвижения, grantings of services
3. Researches of pricing: · the analysis of mechanisms of formation of the prices · definition of a share of the margins arising in process товародвижения, grantings of services
4. Research of a supply and demand: · studying of the basic tendencies of a supply and demand · studying of requirements of final parts товародвижения to circuits of work with the wholesale organizations · studying of satisfaction of final parts товародвижения work with the wholesale organizations on such parameters, as: - Quality - Appearance - The price - Standard items - Assortment
5. Research of consumer preferences on each market.