The analysis of efficiency of an advertising campaign " the Floor кило pleasures " to Tver (June, 2003) / ММЦ "Tver" - ЦМИК "GOODWILL"
Target parameters: *Определение Knowledge of the basic marks of pel'menis in the market of city. *Определение Preferences (on marks) consumers in the market of pel'menis Tver. *Определение A level of recognition of mark as a result of realization of an advertising campaign. *Оценка The basic parameters of efficiency of advertising (an information source, запоминаемость the advertising message, a degree of trust to the advertising message etc.) *Оценка A level of loyalty of consumers to production Сосновского мясообрабатывающего combine after realization of an advertising campaign in May - June, 2003.
Methodology: Realization of interrogation by a method of personal formalized interview in engineering " fase to fase " with visitors of shops and shops. Sample of shops and shops will be carried out(spent) according to an arrangement in areas of city and to the sizes. Volume of sample - 450 чел.