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Our opportunities have already outstripped our desires!

the general DIRECTOR of Joint-Stock Company MMTS " Tula " A.N.SELIVANOV TELLS about ПИЛОТНО-PRESENTATION MARKETING (ППМ)

System MMTS

http://tula.marketcenter.ru

mailto:mmc@tdnt.ru

Our opportunities have already outstripped our desires!

Why? – the Answer in our unique общесистемной to the service mastered practically by all regional Centres of System MMTS – Пилотно-presentation marketing (ППМ). I shall bring some arguments.

First, this service is effective. Professional work at all stages ППМ allows to give the customer the full information on leaders of the market in interesting region; about potential partners and - or consumers; the description of competitors and their marketing activity; prospects of work in the given region. According to the companies which have already taken advantage of service ППМ, our technology has the best parity(ratio) expense / result!

Second, this service is claimed. Now, in conditions of " new economy », any enterprise which wants to survive in the market, should develop actively. And it means, that it should expand the business in other regions. Some companies also try to do(make) it, but as we have found out as a result of the carried out(spent) research on problems of small enterprises of Tula, used methods (exhibitions, the advertising, the specialized editions etc.) do not give expected result. In such situation service of ¿½«Ô¡«-presentation marketing becomes as never actual. We have already checked up it in practice: there is a big number of the companies which are ready to develop and advance production in regions, but they do not know as it it is possible to do(make). And in ППМ heads of such enterprises see the rescue in literal sense!

Thirdly, our service is perspective, and prospects of growth of the market of services ППМ are high. The majority of businessmen yet do not know about an available opportunity of System MMTS, and rare experience of attraction of other intermediary structures (basically, it it is commercial and industrial chambers), unfortunately, has not added him(it) optimism. Apparently their diagram given below (the diagram 1), the given way of promotion of the goods and services is used very seldom.

The diagram 1. Use of methods of promotion of productions / services
Methods of promotion Exhibitions of fair Advertising on radio and TV Спец. Press Address dispatch The Internet of technology Посредн. организации*
Regularly 25,5 % 30,5 % 18,4 % 15,6 % 7,1 % 10 %
Эпизодическии 23,4 % 24,4 % 15,6 % 14,9 % 9,9 % 8,4 %
Never 51 % 45,4 % 66 % 69,5 % 83 % 81,5 %

Fourthly, this service is sold. At us in hands the most powerful tool of the marketing allowing effectively to advance on the market practically any goods or service! But, unfortunately, the few while have learned to use this tool. Meanwhile, it appeared not too difficultly. The first and the most important - to prove to itself, that ППМ it is really effective and necessary for those companies which are aimed at active development. The second – is necessary to communicate – directly to address to heads or experts of the company. When inside you already there is a confidence of offered service, people much better perceive the information (more positively) and more easy go on contact. Taking into account three conditions described above, - efficiency, востребованность, prospect – service of ¿½«Ô¡«-presentation marketing is sold very easily. As an example it is possible to result our work with Trading house "Агрохолдинг" (Kursk): originally they ordered research on Tula and the Tula area. Representatives of the Trading house have remained are pleased with result and have ordered research in 15 regions which on a high level was lead(carried out) by participants of System MMTS. At present work in this direction proceeds, and we receive all new orders for realization ППМ in regions.

Let's study to use our opportunities while they again have not developed our desires!


ММЦ "Tula" - НП "НТО-ИнфоКом",
300600, Tula, street. Менделеевская, д. 1, оф. 506. Phone/fax: (0872 36-47-32.
The director – Selivanov Anatoly Nikolaevich


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