Marketing research of consumers of jewels from silver (Barnaul)
Date of realization: June 2001г.
The purpose of research: definition of consumer preferences and the factors influencing demand of jewels from silver
Object of research: consumers of jewels from silver.
Object of research: consumer preferences and the factors influencing demand.
Method of research: direct interviewing.
Geography of research: Barnaul
General set: inhabitants of Barnaul in the age of from 18 till 60 years
Volume of sample: 200 chel.
Methods of processing of the data received during research: a statistical grouping and the descriptive analysis.
Some results of research:
What factors influence your decision on purchase of jewels from silver?
Advertising on TV
Advertising in others CМИ
The country of manufacture
Recommendations of professionals
Another (“ opinion of the wife ”, “ I I do not buy silver ”)
From silver of the Russian manufacturers you prefer what jewels?
I prefer products only foreign manufacturers
Subjects of table layout
Subjects of an ornament of an interior
Whether satisfies you a choice of jewels in shops of Barnaul
No because the big assortment does not allow me to choose something certain(determined)
No because there is no sufficient choice
No, because very few classical products which I prefer
No, because very few new fashionable products which I prefer
I do not know
What properties of jewels from silver for you are most important?
High stability to chemical and atmospheric influences
The big service life
From silver you prefer what kind of furnish of jewels
Inkrustirovanie (stones, glass)
Skan' (a lacy pattern)
The most fashionable
Special preferences are not present
Where you usually get jewels from silver
I do not buy
In jeweller shop which is located near to a house
In jeweller interior which well I know
I do not buy, I order
Abroad during tourist and business trips
The characteristic of respondents:
Till 25 years
(With) the owner, hands. The organizations
The head of division
The employee, the expert, the employee