Efficiency of service activity and scale of use of system франчайзинга the enterprises of Kurgan region
Specification of results of research " Efficiency of service activity and scale of use of system franchajzinga the enterprises of region "
The present research is carried out(spent) by experts of Joint-Stock Company MMTS " Kurgan - Moscow ", NP " Agency on support of small and average business " at participation of the faculty of faculty " Economy and marketing " Kurgan state university.
The purpose of research 1. To estimate efficiency of a level of the service offered by subjects MSP, the large enterprises 2. To estimate scale of use of system franchajzinga
Results of research are supposed to be used for: 1. Developments(manufactures) of the general(common) recommendations of development of sphere of services 2. Development of ways of introduction of system franchajzinga
Volume of research With interrogation it is covered 100 respondents
Quantity(amount) of the experts borrowed(occupied) with gathering of the information - 7
Geography of research - Kurgan
Fields of activity of respondents mechanical engineering construction, repair trade a feed(meal) sphere of services other
Interviewees The information given by heads and experts of subjects MSP, the large enterprises was used
The questionnaire The questionnaire consisting of 20 questions was offered to participants of research
The characteristic of enterprises - participants
The greatest densities in structure of enterprises - participants, belongs to subjects of small and average business (83 %), with prevailing number borrowed(occupied) (79 %) - from 1 up to 30 person.
Participants of interrogation, can be structured as follows: The sphere of services is submitted: hairdressing saloons, the centres of autoservicing, dry-cleaners, tourism, the centres on service of office equipment.
From the general(common) number interrogated have the service centres - 3 %, besides in other regions - 2 %. The respondents who have answered positively on this question, belong to number of the large enterprises. And at the same time, the service services created at the given enterprises, duplicate work of departments of marketing and selling.
The elements of service offered by respondents: 1. The enterprises of mechanical engineering: discounts in the price for the big volume warranty service till 1 year delivery
2. The repair, building organizations warranty service discounts to various categories of consumers delivery
3. Trade days of sales cards(maps) of the constant visitor (discount) delivery discounts to wholesale buyers
4. A feed(meal) system of orders realization of celebrations
5. Sphere of services 5.1. Hairdressing saloons preliminary record a call of the master computer selection discounts in the price
5.2.автотехобслуживание warranty service
5.3. Service of office equipment delivery discounts to constant clients warranty service
5.4.туризм support discounts in the price
Greatest "progress" on a level of service belongs to the trading organizations which are engaged in realization of foreign home appliances, and nevertheless, it(he) is most effective only at the first stages of life cycle of trading organization. Service of the enterprises of mechanical engineering is ineffective for small business. Appreciablly the level of offered service lags behind, in comparison with the next regions, the enterprises of a feed(meal).
So "hackneyed" in our opinion and in opinion of respondents the level of service, is caused by a number(line) of the reasons: 1. Absence of necessary knowledge of effective ways of service services 2. Lack of money resources 3. Lack of time and the information behind new, perspective elements of culture of quality
Ways of introduction of service in activity of business:
In city there is one unique enterprise which serves clients of two contestant firms of manufacturers (domestic - "Podolsk" and foreign - "Zinger").
During research, that overwhelming majority (90 %) interrogated also was found out, not only do not use, but also do not know advantages of system franchajzinga, do not know value of the given word. On a question and brief consultation on system franchajzinga interest in training has appeared at 80 %, the rest or hopes for the forces and abilities (13 %), or is not sure, that the management(manual) of it will be interested (7 %). The majority interrogated requires reception of the information and the help in the conclusion franchajzingovyh contracts. Besides many businessmen have no opportunity to use network Internet. The basic source of the information for them are MASS-MEDIA (newspapers, TV, radio). Not everyone can take part in the specialized exhibitions with participation of the foreign firms interested in franchajzinge. Now Internet is modern means on search and promotion of the information.
The carried out(spent) research allows to come to the following conclusions: 1. Development of the service enterprises in territory of Kurgan region occurs slowly enough 2. Presence of the service centres - demands the analysis of their efficiency 3. There are significant prospects on development franchajzinga for sphere MSP 4. As one of elements of information support - free-of-charge creation of information page (Web-site) on many thousands page on attendance
Interest of respondents in development of own business by civilized ways, will promote becoming of market economy of region.