Information

Network
for
Support
of
Inter-Regional
Business
Cooperation
  

Main
Contacts
Useful references
Guest book
Russian
Italiano
System MMTS
 • About the IMC Network
 • Regional centres
 • International Association "IMC Network"
 • Projects
Our services
 • Match-making in Russia for foreign clients
 • Search and selection of partners in regions
 • Marketing researches
 • Sale of ready reviews
Business missions to regions
 • About the project
 • The diagram of trips / News
 • The achieved results
 • The application form for participation
 • Photo / video
 • Responses of the Moscow participants
Register of the competitive small Moscow enterprises
 • Small Moscow enterprises, included in the Register
 • About the Register
 • The application form for participation
Databases
 • Enterprises
 • Goods and services
 • Investment projects
 • Business offers
Analytics
 • Register of marketing works
 • Summaries of the carried out marketing researches
 • Our analytical articles and materials
 • Our publications
Services of the Portal
 • Business Cards
 • Creation of own site on our Portal
Our address
115230
Moskva, Varshavskoe sh., d. 47, k. 4, 3 ehtazh
Ph.: (495) 234-53-89
Fax: (495) 234-53-89
E-Mail:mmmc@marketcenter.ru
http://www.marketcenter.ru

Research of consumer preferences курганцев at a choice 8-ми names of products

Research of consumer preferences курганцев at a choice 8-ми names of products

At the end of August, 2002 of Joint-Stock Company of an IMC « Kurgan – Moscow », has finished the next research of consumer preferences курганцев at a choice 8-ми names of products. In research has taken part 130 person.

Rice 1 Structure of participants of interrogation under monetary incomes

On a level of incomes participants were distributed(allocated) on 7 groups which parity(ratio) can be seen on rice 1. The quantity(amount) of respondents with incomes at a rate of up to 0,75 thousand roubles has amounted to 11 %; 0,75-1,0 thousand roubles - 18 %; 1,0-1,25 thousand roubles - 22 %; 1,25-1,5 thousand roubles - 20 %; 1,5-2,0 thousand roubles - 16 %; 2,0-3,0 thousand roubles - 6 % and 3,0-4,0 thousand roubles - 7 %.

As have shown results of research, among курганцев on former mineral water "Шадринская" (37 %) uses the greatest popularity, with the big separation it(she) is followed with mineral water "Kurgan" (17 %) and "Foresters" (5 %). 19 % of respondents do not use some mineral water.

Rice 2 Consumer preferences at a choice of mineral water, %.

Among interrogated, chosen other mineral water, know even by hearsay about "Шадринской" (38 %), about "Foresters" (35,5 %) and "Kurgan" mineral water (26,5 %).

Nevertheless, having chosen "Шадринскую" mineral water, only 7 % of consumers know about concrete mark (Шадринская № 319, Шадринская-9, Шадринская-4), and firm carrying out pouring. That testifies to low awareness and orientation only on known бренд.

And again курганцы have preferred vodka "Russian", let out ШЛВЗ, interest to which was shown with 23,5 %. Less interesting for курганцев there were "Russian" (Амрита)-13 %, and vodka "Russian", manufactures КВЗ (2,0 %) and ШПВЗ (1,5 %).

Fig. 3 Consumer preferences at a choice of vodka, %

The factor of seasonal prevalence of consumption of vodka, has resulted to that rather big audience appeared among not drinking – 39 %.

"Have a little grown cold" курганцы and to "Жигулевскому" to beer. As early as half-year back, fans(amateurs) "Жигулевского" was 42 %. And now, it is in demand only at 16 % interrogated (fig. 3). The youth more and more is guided by more "untwisted" "Baltic". "Жигулевское" as however, and "Borodino", "Kurgan" и "Исетское" it is loved(favourite) at people, whose youth has fallen 60-70 г.г. The number of fans(amateurs) of " the Barley ear » was considerably reduced, interest to it(him) has amounted to 1 %.

« Kurgan – Moscow » warned of an opportunity of a similar situation of an IMC in February.

Fig. 4 Consumer preference at a choice of beer, %

The leader on popularity among meat sausage articles among курганцев – Частоозерский МК. Not only that it(he) has considerably lifted the rating up to the last leader – Юргамышского МК so in this season it(he) has bypassed it(him) on 3 items(points) (rice 5). At practically full absence of advertising, having aimed marketing strategy on lower price, Частоозерский МК has taken a leading place. Whether for a long time?

Rice 5 Consumer preferences at a choice of meat articles, %

Popularity a wine – vodka tinctures « the mountain Ash with cognac » and "Зверобой" is gradually reduced.

Rice 6 Consumer preferences at a choice a wine - vodka articles, %

As well as in a former season, the leader among manufacturers of dairy products – Шадринский the dairy combine (35,5 %), further follows Kurgan dairy combine (22 %) and Каргопольский dairy комбинат17,5 %.

The participant and the numerous winner of exhibitions, Шадринский молочно-canning combine, offers wide assortment of high-quality production.

Rice 7 Consumer preferences at a choice of dairy articles, %

Rice 8 Consumer preferences at a choice of macaroni articles, %

Due to purposeful advertising of the Chelyabinsk manufacturer of macaroni articles – "Макфа", as well as in the last season, the leading place among manufacturers is borrowed(occupied) with production of this manufacturer (56,5 %). With a huge separation in 5-9 times in a rating of popularity foreign manufacturers and Omsk macaroni factory follow Ekaterinburg.

Rice 9 Consumer preferences at a choice of confectionery articles, %

Adherence to the manufacturer and mark is traced at курганцев and concerning confectionery articles.

As before, special confectionery articles of the Ekaterinburg manufacture (32 %), Samaras (24 %) and Chelyabinsk (20 %) use popularity.

http://www.marketcenter.ru/default.asp?id=63&LC=2

« To return


 Рейтинг@Mail.ru
Российский деловой портал «Альянс Медиа»
 · Бизнес России
Бизнес-образование
 · Бизнес-план
 · БИНФО
 · Благотворительность
 · Бухгалтерский учет
 · Вся Россия
 · ВЭД
Госзаказ
 · Дистанционный консалтинг
 · ЖКХ
 · Законы
 · Зоокластер
 · Инвестиции
 · Инновации
 · Исследования
Исторические документы
 · ИТ и связь
 · Кино
 · Кластер инноваций
 · Кластерное развитие
 · Коммерческие предложения
Легпром
 · Маркетинг
 · Мероприятия
 · Молодежь
 · Наука
 · Недвижимость
 · Охрана труда
 · Размещение пресс-релизов
Пресса
 · Продукция и услуги
 · Работа
 · Рассылки
 · Реклама и PR
 · Ремесленничество
 · Рестораны
 · Русский язык
Система ММЦ
 · Словарь
 · Социальное общество
 · Спорт
 · Стиль Мода Дизайн
 · Субконтрактация
ТВ - Первый канал бизнеса
 · Тесты
 · Транспорт
 · Финансовые рынки
 · Экология
Адыгея
 · Алтай
 · Амурская область
 · Архангельск
 · Астрахань
 · Башкортостан
 · Белгород
 · Брянск
 · Бурятия
Владимир
 · Волгоград
 · Вологда
 · Воронеж
 · Дагестан
 · Еврейская АО
 · Забайкальский край
 · Иваново
 · Ингушетия
Иркутск
 · Кабардино-Балкария
 · Калининград
 · Калмыкия
 · Калуга
 · Камчатка
 · Карачаево-Черкессия
 · Карелия
Кемерово
 · Киров
 · Коми
 · Кострома
 · Краснодар
 · Красноярск
 · Курган
 · Курск
 · Ленинградская область
Липецк
 · Магадан
 · Марий Эл
 · Мордовия
 · Москва
 · Московская область
 · Мурманск
 · Ненецкий АО
Нижний Новгород
 · Новгород
 · Новосибирск
 · Омск
 · Орел
 · Оренбург
 · Осетия
 · Пенза
 · Пермь
 · Приморье
Псков
 · Республика Алтай
 · Республика Крым
 · Ростов-на-Дону
 · Рязань
 · Самара
 · Санкт-Петербург
 · Саратов
Сахалин
 · Свердловская область
 · Севастополь
 · Смоленск
 · Ставрополь
 · Тамбов
 · Татарстан
 · Тверь
 · Томск
Тула
 · Тыва
 · Тюмень
 · Удмуртия
 · Ульяновск
 · Хабаровск
 · Хакасия
 · ХМАО-Югра
 · Челябинск
 · Чечня
Чувашия
 · Чукотка
 · Якутия
 · Ямало-Ненецкий АО
 · Ярославль
Дальневосточный ФО
 · Приволжский ФО
 · Северо-Западный ФО
 · Северо-Кавказский ФО
 · Сибирский ФО
 · Уральский ФО
Центральный ФО
 · Южный ФО
Австралия
 · Австрия
 · Азербайджан
 · Аргентина
 · Армения
 · АТЭС
 · Белоруссия
 · Бельгия
 · Болгария
 · Бразилия
Великобритания
 · Венгрия
 · Вьетнам
 · Германия
 · Греция
 · Грузия
 · Дания
 · ЕАЭС
 · Египет
 · Израиль
 · Индия
Ирландия
 · Испания
 · Италия
 · Казахстан
 · Канада
 · Кипр
 · Киргизия
 · Китай
 · Куба
 · Латвия
 · Литва
Молдавия
 · Монголия
 · Нидерланды
 · Норвегия
 · Польша
 · Португалия
 · Румыния
 · Сербия
 · Словакия
 · Словения
СНГ
 · Таджикистан
 · Тайвань
 · Туркмения
 · Турция
 · Узбекистан
 · Украина
 · Финляндия
 · Франция
 · Хорватия
Черногория
 · Чехия
 · Швейцария
 · Швеция
 · Эстония
 · Южная Корея
 · Япония
2003 - 2019 © НДП "Альянс Медиа"
Правила републикации
материалов сайтов
НП "НДП "Альянс Медиа"

Политика конфиденциальности