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System MMTS: the usual traditions and new decisions

System MMTS: the usual traditions and new decisions

Igor Mihajlov

As it was already informed, November, 23-26 has passed the next meeting of directors of System MMTS within the framework of which on tradition training seminar for experts in the information and marketing was carried out(spent). One more tradition ratified due to the head of System to Elena Emel'janovoj, - opening of the first plenary session under sounds vizborovskoj " As is healthy, that all of us here today have gathered " - was and this time is piously observed. The past meeting favourably differs from previous considerably deeper study born for discussion of questions and an abundance of methodical materials which have received development and approval on the part of collective reason of the administrative board of System.

Here it is necessary to note the significant work done by collective MMTS " Tula - Moscow " and sales manager MMTS "Moscow" Gennady Askinazi. This initiative group has prepared and has presented a package of the methodical documents which have generalized positive experience of activity of the inter-regional marketing centres in a commercial mode to discussion. In the offered development detailed descriptions of new directions of activity which can give participants of System solid commercial effect, in the maximal degree realizing its(her) competitive advantages contained.

Opening meeting, E.L.Emel'janova has especially emphasized, that in leaving year the Moscow fund of support of small business finishes payment of grants first "cohort" MMTS which were created up to a last year's economic crisis. It means, that else before change of millenia participants of System finally should proceed(pass) to those principles of existence which are summarized by our wise people in the formula " both potopaesh', and polopaesh' ". It is necessary to note, however, that frequently the centres created already without grants of Fund, can set an example much commercial "oborotistosti". And it means, that in a basis of System the true business - idea from the very beginning was incorporated.

The directors who have acted at meeting marked, that System MMTS has received wide geographical distribution, has the advanced organizational structure and good technical base. Joint efforts of a management(manual) and experts of majority MMTS have played a main role in creation of positive image of System MMTS and its(her) socially significant authority. The official veb-site of System MMTS has received a high estimation of the importance and the opportunities on the part of conducting search and many profile servers of the Russian segment the INTERNET (http://www.rambler.ru, http://www.atrus.ru And dr).

At the first stage of existence of System MMTS the certain work on creation of bases of its(her) methodical maintenance which, in particular, were embodied in "logic" of a corporate program environment and the first tasks on obshchesistemnye marketing researches was done. In the regional centres the certain information resources and some positive practical operational experience with enterprises - clients are saved up. Each centre well imagines structure and dynamics(changes) of demand for profile services of System in regions. In leaving year System MMTS has made first steps " through border ": first four centres outside the Russian Federation have appeared.

Very high interest is marked on the part of the Moscow and regional firms and the companies to cooperation with System MMTS. The certain successes in formation of a business - environment of system and its(her) partner network are achieved. The most part of the centres already has the track record - the list of the executed projects - and the list of constant partners.

And still some performances(statements) showed critical pathos as nobody knows weak places in the work how heads of the regional centres. Acting marked, that though the strategic purpose of System is formulated distinctly enough, necessary the further development of various mechanisms of its(her) achievement of which there is a strategy of System MMTS. Sometimes the centres on places test a temptation "to spray" the efforts to those spheres of business which for MMTS are not sistemoobrazujushchimi though are profitable enough. Lack obshchesistemnogo coordinating centre of corporate management, perfection and development of System is felt. The constant attention and development is demanded with the own marketing program of System MMTS, a uniform commodity and price policy(politics). The advanced infrastructure of promotion of the services, coordinated with the consolidated financial plan for development of system is necessary. The mechanism of self-financing obshchesistemnyh strategic actions and marketing programs, procedure of corporate actions of the centres demands the coordination. At last, all supported introduction of system of continuous improvement of professional skill by heads and employees of the centres.

Directors and this time have dispelled all doubts in necessity of regular work of all MMTS above databases and others obshchesistemnymi the information resources placed on a corporate veb-site http://www.marketcenter.ru. This work, in the general(common) opinion, should be considered as a part of an obligatory minimum which allows the regional marketing company to be considered as the participant of System MMTS rightfully. Expenses for creation of the resources which are taking place in the general(common) using, pay off that the distributed(allocated) databases of own manufacture allow quickly and with the least expenses to serve information needs(requirements) of the client.

Moreover, all participants of meeting have supported idea of the statement of the minimal list of obligatory services which MMTS should render to clients everywhere, without dependence from any features of the regional market of informatsionno-analytical services. Uniform should be and the mechanism of pricing.

But the most important is necessity to give the formal status to the centralized character of management of System MMTS. In spite of the fact that at all directors that refers to, " on a throat " cares in the facilities(economy), many have expressed readiness to participate in formation of body of system management and in maintenance of his(its) activity.

* * *

While heads were engaged in questions of political character, experts on the move translated projects of decisions on language konkretiki. One more kind tradition of System - regular discussion at seminars of experts of a database of the enterprises and the organizations. The expert under the information from Mari-El has noted the interesting fact: most popular register WA-2 contains 130 records on this republic whereas just created and yet not finished all formalities on registration MMTS " Mari-El - Moscow " it is ready "to begin to rock" on the central server the checked up information on 1 400 enterprises of region. Clearly therefore, why many experts count the price declared by System for access to the address information on the enterprises a little underestimated …

Voices for the benefit of restriction of access to for the present free-of-charge BD " Monitoring melkooptovyh the prices " sounded. However, the most global idea of experts consists in end of construction "ekstraneta" (the allocated distributed(allocated) network) Systems MMTS creation on site MARKETCENTER.RU of the closed pages for the regional centres where results of work of each participant would be published, last versions of system qualifiers, would operate a sheet of dispatch and electronic forums on specializations, whence it would be possible skachat' uniform archivers for all System and anti-virus programs. Discussion passed on rise and nobody has left indifferent.

* * *

… Day of acceptance of decisions Also has come. Slightly become hoarse voices of orators testified that final variants began, really, a fruit of the intense collective work. Ekspertno-coordination advice(council) of System MMTS was created and his(its) structure is authorized. Advice(council) was headed vice-president MFPMP by Elena Emel'janova, that anybody has not caused objections. The structure of again created body of system management included representatives several the most advanced MMTS and two exclusive partners of System. The problem(task) to middle of December was put to advice(council) to prepare for acceptance of some documents by System, putting formal frameworks to the usual practice of informatsionno-marketing and commercial activity of the inter-regional marketing centres. It was accepted, that in the list of base services which should appear all MMTS, informatsionno-address and informatsionno-analytical information(inquiries), the organization of inter-regional business - meetings and advertising services in the central MASS-MEDIA, regional press, a network the INTERNET enter.

All other spectrum of services including, in particular, business - planning, audit of marketing and vzaimozachetnye circuits, is developed by the most advanced participants of System who can work in these directions, providing appropriate quality.

As a whole the past meeting has designated one more stage in development of System MMTS. She(it) becomes in good sense of a word the formalized and controlled structure, commercial holding with the uniform quality standards. The information and advertising markets in our Fatherland gradually lose amorphy and survive on them well organized and prepared players can only.

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