On a joint of marketing technologies ("Business for all", March, 2002)
On a joint of marketing technologies
The general director of an IMC "Kazan - Moscow"
The IMC Network today represents new model of realization of business, the ideology and technology котрой marks itself a quantum leap in development of информационно-marketing opportunities of the IMC Network. The question is a new web-portal of the IMC Network with his(its) idea virtual offices and presentation marketing.
For the first time the opportunity to work on a joint of new information and marketing technologies has appeared. We shall consider эо on a concrete example. The last year in an IMC "Kazan - Moscow" Joint-Stock Company " Луиза " (Kazan) with the offer has addressed to leave on new commodity markets, to find worthy trading partners, to receive a trustworthy information. To adjust business ties.
Our centre for the first time could offer services of the closed cycle. The IMC "èÇçÇì£-MOSCOW" has opened private virtual office for Joint-Stock Company " ЛУиза ". The virtual office is not simply an element имиджевой politics of the Director when it(he) in the Business Card for the first time in life specifies the newest essential element - the address of virtual office!
First of all, the virtual office for the enterprise is an opportunity already today to start to work with prospect on promptly drawing near electronic future. So, on virtual office of Joint-Stock Company " Луиза " the information on the firm, a product let out by her(it) was placed. Now any visitor, зайдя in virtual office, gets acquainted with the detailed information (including illustrations) about the company, its(her) goods and services.
In spite of the fact that production is well submitted on a home market of Republic Tatarstan, Joint-Stock Company " Луиза " the beginning to create effective system of regional selling from association of opportunities of virtual office and presentation marketing. Presentation marketing of water "Ливадия" was carried out(spent) in Nizhni Novgorod. Address sample of 5 enterprises N is carried out(spent). Novgorod according to the submitted business portrait of the potential partner of Joint-Stock Company " Луиза ". On selected the offer of Joint-Stock Company " Луиза " is transferred(handed) to addresses of firms, negotiations are carried out(spent) from his(its) name, reports on realization of presentation marketing are made out. In хоже presentation marketing in N.Novgorde opportunities of virtual office of Joint-Stock Company " Луиза " were used.
On the conclusion of potential partners N.Novogoroda, the place of water "Ливадия" is defined in sector of high flavouring qualities and the low price.