Research " the Typical business - plan of modern diagnostic laboratory "
Research contains 92 pages, 36 tables, 4 diagrams, 1 figure, 2 circuits and 7 appendices Research is prepared by the company SYNOPSIS Date of an output(exit) of research 03.06.2008
The present business - plan is the description of the commercial project on the organization of ultramodern клинико-diagnostic laboratory. The laboratory is focused on researches of blood and other biological material. Within the framework of the project work with "initiative" researches is supposed (independently paid analyses physical persons), they will be the basic clients of business. Except for that it is supposed, that the projected laboratory will work with medical institutions (hospitals, polyclinics and so forth). Also within the framework of the project work with corporate clients - the enterprises and the organizations which will carry out(spend) regular medical inspections of the employees is supposed. During work on drawing up of the business - plan marketing research of the market of paid diagnostics in Russia and in Moscow in particular was carried out(spent), consumers of paid researches are segmented. Studying of the market was carried out(spent) by means of "room" research, expert interviews to participants of the market. At drawing up of the business - plan were used: 1) the information from open sources and 2) results of the research of the market of paid laboratory researches carried out(spent) by company " SYNOPSIS ". By results of marketing research it is possible to draw a conclusion, that the market of paid laboratory services is fast-growing in the general(common) medical market. As the backlog demand on services of modern laboratory, both in Moscow, and in regions is marked. The present project provides opening laboratory where the fence of a biological material and his(its) research on the modern equipment will be made, on more than 700 parameters. The ultramodern equipment which is submitted in the present business - plan in part or completely excludes manual skills, thus, considerably reduces interest of mistakes that does(makes) business by more effective.
The project is characterized, the following financial parameters: NPV the project - ** one million roubles; IRR the project - ** %; PBP (a simple time of recovery of outlay) - 12 months.
The credit which really comes back within the first year of work in view of the interest rate is necessary for the organization of diagnostic laboratory. The organization of modern laboratories in Russia will allow to make more accessible ultramodern methods of diagnostics, that in turn will allow to lower the general(common) level of desease in the country (due to early and exact diagnostics) and will raise quality of life of the population.
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The maintenance(contents) of research:
1. The executive resume 2. The review of the market of paid medical services in the Russian Federation 2.1. Structure of the market of private(individual) medicine 2.2. Volume of the market of paid medical services 2006-2007гг. 3. The review of the market of services of laboratory diagnostics in the Russian Federation as of 2008Г. 3.1. A general characteristic of the market of laboratory services in Russia. Volume, dynamics(changes) of the market 3.2. Segmentation of laboratories which paid services render 3.3. The description of large players of the Moscow market of laboratory services 3.4. The description of the market of consumers of laboratory researches. The basic segments 3.4.1. Initiative paid analyses of physical persons 3.4.2. A corporate segment 3.4.3. Polyclinics 3.4.4. Medical establishments (hospitals) 3.5. The description of activity of conducting laboratories of the Russian Federation 3.6. Conclusions on marketing research. A structure of the client 4. Marketing strategy of diagnostic laboratory. Criteria of success 5. Organizational activity 5.1. Practice of reception of the license 5.2. Services of laboratory 5.3. The personnel 5.3.1. The centre of the responsibility 5.3.2. Structure of laboratory 5.3.3. Activity of the basic employees and divisions 5.4. The description of technological process 5.5. The planned schedule of start of the project 6. The financial plan 6.1. The assumption to calculations 6.2. A choice макро and микро economic assumptions 6.2.1. The rate of discounting 6.2.2. A tax environment 6.3. Financial calculations 6.3.1. Capital expenses 6.3.2. Constant expenses. The charges connected to operational activity 6.4. The forecast of sales (proceeds) 6.5. Tax payments 6.6. The plan of movement of money resources (cash flow) 6.7. Прогнозный balance 6.8. The plan of profits and losses 6.9. Parameters of efficiency of the project 6.10. Profitability of the planned project 7. An estimation to risk also ways of their reduction 8. The conclusion. An estimation of efficiency of the project 9. About consulting company " SYNOPSIS "
The list of appendices: The appendix 1. The description of groups of the analyses submitted in the present business - plan The appendix 2. Regulations about licensing of medical ability The appendix 3. The duty regulations managing laboratory The appendix 4. The duty regulations of the doctor - laboratorian of Laboratory The appendix 5. The duty regulations of the senior medical sister of Laboratory The appendix 6. The name of kinds of analyses and terms of their performance The appendix 7. The basic researches and their cost, spent for laboratory, according to the equipment, submitted in the present business - plan, roubles.
The list of circuits: The circuit 1. Organizational structure of divisions of laboratory The circuit 2. The industrial circuit of diagnostic laboratory
The list of figures: Figure 1 Formula of calculation NPV
The list of diagrams: The diagram 1. Structure of the market of private(individual) medicine, 2007 () The diagram 2. Dynamics(changes) of change of volume of the market of paid laboratory services, 2003-2007, roubles. The diagram 3. Structure of the Moscow market of paid laboratory researches (under proceeds $ per one year), % The diagram 4. Structure of preferences of patients at a choice of a place of delivery of a biological material for laboratory researches, %
The list of tables: Table 1. Structure of the market of private(individual) medicine, % Table 2. Leaders of the market of paid researches in Moscow. Table 3. The comparative analysis of the prices of conducting laboratories of Moscow, roubles. Table 4. Conducting Moscow modern laboratories, 2008 Table 5. The description of conducting laboratories of Moscow Table 6. More often handed over analyses, % Table 7. An estimation of activity of age groups at delivery of analyses, % Table 8. The list of marketing actions Table 9. The administrative board of laboratory, a problem(task), motivation Table 10. The list of staff of laboratory Table 11. The planned schedule of the organization of diagnostic laboratory (monthly) Table 12. Rates of the basic taxes, % Table 13. Cost of the labware, thousand roubles. Table 14. Cost and term of selection of a premise(room), thousand roubles. Table 15. Cost of repair work, thousand roubles. Table 16. Expenses for licensing and terms, thousand руб Table 17. Final calculations of capital expenses, thousand roubles. Table 18. The forecast of manufacture of analyses pieces / year Table 19. Direct expenses for performance of researches, thousand roubles. Table 20. Industrial costs, thousand roubles. Table 21. Official salaries of the personnel of laboratory, roubles. Table 22. The final forecast of charges for a payment, thousand roubles. Table 23. Marketing charges, thousand roubles. Table 24. Administrative charges, thousand roubles. Table 25. Residual cost of the basic means, thousand roubles. Table 26. Constant payments of amortisation charges, thousand roubles. Table 27. The charges connected to service of the credit Table 28. The forecast of total expenses for operational activity, thousand roubles. Table 29. Planned proceeds, thousand roubles. Table 30. Tax payments under the project, thousand руб Table 31. The plan of movement of money resources, thousand roubles. Table 32. Прогнозный balance on all term of the project, thousand roubles. Table 33. The planned report on profits and losses on all term of the project, thousand roubles. Table 34. Calculation of parameters of efficiency of the project, thousand roubles. Table 35. Financial parameters of the project Table 36. Profitability under proceeds, %