Marketing research of the market перинатологии in Russia
Research contains 71 page, 27 tables, 8 diagrams, 7 diagrams and 5 appendices Research is prepared by the company SYNOPSIS Date of an output(exit) of research 05.05.2008 In February, 2008. The company " SYNOPSIS - marketing for medicine " has investigated the market of services on перинатологии Russia. This information can be used by the pharmaceutical, medical and insurance companies for development of the marketing activity in the market, definitions of the purposes, ways and ways of amplification(strengthening) of the market position and increase of an overall performance. The given research contains the detailed description and granting of the information received during research in a text and graphic kind, conclusions of the given research also are stated. On the basis of the carried out(spent) marketing research, experts of the company " SYNOPSIS - marketing for medicine " is marked a growing level of need(requirement) for qualitative services on перинатологии. Предотвратимая акушерская and перинатальная pathologies, and also the disproportion of structure перинатальной and dictates death rate which reflects defects of quality of medical aid in the general(common) network of establishments of obstetric aid necessity of increase of a level of obstetric aid - first of all in акушерских hospitals. By the current moment growth of interest of investors to the market of paid medical services is marked, due to his(its) high rates of growth, presence of free branches for an investment of money, a backlog demand of the population in qualitative medical services.
According to analysts of the market перинатологии, by the beginning of 2008, in the Russian Federation one commercial maternity hospital with several branches for newborn, from 100 % the private(individual) capital - Перинатальный the medical centre which is in Moscow, to the address the Sevastopol prospectus 24 case 1 is registered only. Перинатальный the medical centre is the largest, for today, not only in the Russian Federation, but also in Europe. The centre began work from the beginning of 2006. In the given establishment the prices for the made contracts from 170 000 roubles - up to *** roubles are established, depending on volume of rendered services which develops not only of rendering medical aid, but also service пациенток and their relatives. In the Centre for two years of work it was accepted: For 2006 - *** sorts. For 2007 - *** sorts. The centre incorporates ** nurseries койки. The average price of the contract for rendering неонатальной the help from *** up to *** roubles. If to accept average cost of service on перинатологии in the given establishment for 140 000 roubles and that fact that the given establishment is unique obstetrical establishment from 100 % the private(individual) capital rendering services on перинатологии the volume of the market private(individual) перинатологии in the Russian Federation in 2006 has made - *** one million roubles, and in 2007 - *** one million roubles
The purpose of research: To describe a condition of the Russian market of services on перинатологии.
Research problems: 1. To estimate the basic tendencies and prospects of development of the Russian market of services on перинатологии, in general(common), and for his(its) each component separately. 2. To estimate prospects of development of the Russian market of paid services on перинатологии. 3. To analyse on the statistical data for the researched period of change in system of rendering of medical aid to pregnant women and newborn children. 4. To define(determine) according to experts a structure of the consumer of paid services on перинатологии. 5. To lead(carry out) monitoring the prices for paid services on перинатологии in various regions of the Russian Federation.
Sources of research: 1. the Printed both electronic business and specialized editions, state-of-the-art reviews. 2. Resources of a network the Internet. 3. Results of researches of marketing and consulting agencies. 4. Interview to participants and experts of the market. 5. Materials of participants of the market. 6. Materials of branch establishments and databases. 7. Databases " SYNOPSIS - marketing for medicine ". 1. the Data of Goskomstat and Минздравсоцразвития.
Methods of research: 1. Statistical. 2. Monitoring of materials of the Russian MASS-MEDIA and the Internet, the analysis of databases ФТС the Russian Federation, ФСГС the Russian Federation, МЭРТ the Russian Federation.
Method of the analysis of the data: The Контент-analysis of documents.
Marketing research contains the following mainframes: 1. The general(common) data on the market of services of obstetric aid in the Russian Federation 2. The analysis of the market 3. The review of the paid market in the Russian Federation. The review of the market of paid services in перинатологии. 4. The factors influencing branch перинатологии 5. Tendencies of development перинатологии 6. Conclusions Appendices
Target audience: · investors to whom medical business is interesting, · all interested persons for whom professional marketing research is necessary, · the insurance companies for development of marketing strategy in the given area.
Cost of a material 11000 roubles (the Size of the rate of the VAT - 18 %). Language of the review - Russian. We are ready to give you these materials on Е-mail or in the other electronic kind at once after payment of the account. To order the account, and also to set all interesting questions it is possible on ph. ( 495 ) 234-53-89 or on Е-mail firstname.lastname@example.org.
The maintenance(contents) of research:
The resume Chapter 1. The general(common) data on the market of services of obstetric aid in the Russian Federation 1.1. A demographic situation in the Russian Federation as of the end of 2007 1.2. The international migration 1.3. Quantity(amount) of women of reproductive age in the Russian Federation 1.4. The analysis of a state of affairs in branch of obstetric aid Chapter 2. The analysis of the market 2.1. Capacity of the state market перинатологии 2.2. The current situation in branch перинатологии in the Russian Federation 2.3. Parent desease 2.4. Dynamics(changes) of birth of prematurely born children 2.5. Dynamics(changes) of infantile death rate in the Russian Federation 2.6. The reasons of infantile death rate 2.8. A share доношенных children in перинатальной death rates 2.9. The reasons перинатальной death rates from the parent reasons 2.9.1. Dynamics(changes) of infantile death rate from congenital anomalies 2.9.2. Dynamics(changes) of infantile death rate from illnesses of bodies of breath 2.9.3. Death rate from infectious and parasitic illnesses 2.9.4. The comparative analysis неонатальной and постнеонатальной death rates 2.9.5. Dynamics(changes) антенатальных losses 2.9.6. Dynamics(changes) of parameters of infantile death rate outside of a hospital 2.10. End users of services перинатологии 2.11. Potential consumers of paid services on перинатологии 2.12. Results of realization priority нацпроекта "Health" 2.13. Strategy of development of public health services till 2020 Chapter 3. The review of the paid market in the Russian Federation. The review of the market of paid services in перинатологии. 3.1. Volume of the market of paid medical services of 2006-2007. 3.1.2. The reasons of use by women paid medical services in Russia 3.2. Volume of the market of voluntary medical insurance 3.3. Structure of the market of paid medicine 3.4. Volume of the private(individual) market перинатологии Chapter 4. The factors influencing branch перинатологии Chapter 5. Tendencies of development перинатологии Chapter 6. Conclusions Chapter 7. About company SYNOPSIS
The list of appendices: The appendix 1. the ORDER March, 27, 2006 N 197. About the organization of activity of a maternity hospital (branch). The appendix 2. Position about the organization of activity of a maternity hospital (branch). The appendix 3. Chamber for joint stay of mother and the child; chamber for newborn physiological patrimonial branch The appendix 4. Обсервационное patrimonial branch. Equipment of divisions обсервационного patrimonial branch corresponds(meets) to principles of equipment of division of physiological patrimonial branch. The appendix 5. Position about the organization of activity перинатального the centre
The list of tables: Table 1. Expected life expectancy at birth (years), 2004-2006. Table 2. Parameters of natural movement of the population, thousand чел/on 1 000 чел., 2006-2007. Table 3. Parameters of natural decline in population, thousand чел/on 1 000 чел., 2006-2007. Table 4. A natural increase, a loss (-), on 1 000 чел., 2004-2006. Table 5. The international migration (person), 2004-2006. Table 6. Middle age of mother at birth of the child (years) in the Russian Federation to a territorial attribute, 2001-2006. Table 7. Age type of the population in the Russian Federation in 2005-2006, чел., % to a result. Table 8. Age factors of birth rate in the Russian Federation (born on 1000 women in the age of, years), 2004-2006. Table 9. Number of born children (absolute numbers, city / village), 2005-2006. Table 10. Dynamics(changes) of infantile death rate in the Russian Federation on 1000 born alive, 2001-2006 г.г. Table 11. Infantile death rate on 1000 born alive, 2005 - 2006. Table 12. A parameter of infantile death rate (in the age of till 1 year) depending on a place of residing on 1 000 born alive, 2005. Table 13. Children's death rate about one year, 2005 г () Table 14. Infantile death rate owing to death (on 10 000 born alive) in the Russian Federation in 2005-2006 year Table 15. Infantile death rate of boys on classes of diseases, 2004-2005 гг.на 100 000 born; %. Table 16. Infantile death rate of girls on classes of diseases on 100 000; %, 2004-2005 г.г Table 17. Parameters of death rate from the separate conditions arising in перинатальном the period, %; on 10 000 born alive, 2005г Table 18. Structure of infantile death rate from congenital anomalies of development (defects) in the Russian Federation (on 10 000 born alive) 2005 г Table 19. Infantile death rate from congenital anomalies (defects) for 10 000 born alive, 2001-2006. Table 20. Infantile death rate from illnesses of bodies of breath (on 10 000 born alive), 2001-2006. Table 21. Infantile death rate from infectious and parasitic illnesses (on 10 000 born alive), 2001-2006 г г Table 22. Infantile death rate to a territorial attribute (on 1 000 born alive), 2004-2005. Table 23. Parameters of infantile death rate (on 1 000 born alive) and death rate in-home (), 2001-2005. Table 24. Densities of children till 1 died in-home from the general(common) number of died children in the age of till 1 year (), 2004-2005. Table 25. Volumes of the market of paid medical services in 2005-2006, $ billion. Table 26. Volumes of the market of voluntary medical insurance (billion roubles) 2005 - 2007 г.г Table 27. Structure of the market of paid medicine for 2007 ()
The list of diagrams: The diagram 1. A parity(ratio) of women in relation to a marriage(spoilage) The diagram 2. Dynamics(changes) of change of quantity(amount) born in the Russian Federation and in Federal districts (on 1 000 чел. The population) The diagram 3. A parameter of infantile death rate till 1 year in a place of residing on 1000 born alive. The diagram 4. Children's death rate about one year on age, 2005 г (). The diagram 5. The reasons of use of paid services (the woman 25-34), n = 165 () The diagram 6. The reasons of use of paid services (the woman 35-54), n = 168 () The diagram 7. Volume of the market of voluntary medical insurance.. (billion roubles) 2005-2007. The diagram 8. Structure of the market of paid medicine, 2007 ()
The list of diagrams: The diagram 1. Dynamics(changes) of birth rate in the Russian Federation (on 1000 чел. The population) The diagram 2. Comparison of frequency of an anemia pregnant and deseases newborn (on 1000 born alive) in dynamics(changes) of 1991-2006. The diagram 3. Dynamics(changes) недоношенности (on 1000 born alive) in comparison to factor of birth rate (on 1000 population) in Russia in 1991-2005. The diagram 4. Dynamics(changes) of infantile death rate for 1 000 born alive, 1994-2005. The diagram 5. A share доношенных in перинатальной death rates (ПС) and мертворождаемости (M (% to the general(common) losses).) 1991-2005. The diagram 6. Densities антенатальных losses in structure перинатальной death rates, 1991-2005. The diagram 7. Dynamics(changes) перинатальной death rates (ПС) and its(her) components - early неонатальной death rates (РННС) (on 1000 born alive) and мертворождаемости (М) (on 1000 born alive and dead) among доношенных fruits and children in акушерских hospitals of Russia in 1991-2002 г.г.