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Marketing research of the market of obstetric aid in Russia
Research contains 80 pages, 29 tables, 12 diagrams, 3 diagrams, 1 circuit and 4 appendices.
Research is prepared by company SYNOPSIS
Date of an output(exit) of research 5.02.2008

In February, 2008. The company " SYNOPSIS - marketing for medicine " has investigated the market of services in obstetric aid the Russian Federation.
The urgency of research is caused by necessity of reception of the objective market information on need(requirement) for paid services of obstetric aid for the Russian Federation; motivations of the current and potential consumers of services of obstetric aid; receptions of a portrait of the consumer of paid services of obstetric aid.
This information can be used by the pharmaceutical, medical and insurance companies for development of the marketing activity in the market, definitions of the purposes, ways and ways of amplification(strengthening) of the market position and increase of an overall performance.
The given report contains the detailed description and granting of the information received during research in a text and graphic kind, conclusions of the given research also are stated.
By the current moment growth of interest of investors to the market of paid medical services is marked, due to his(its) high rates of growth, presence of free branches for an investment of money, a backlog demand of the population in qualitative medical services.
On the basis of the carried out(spent) marketing research, experts of company " SYNOPSIS " mark growth of need(requirement) for qualitative services in obstetric aid.
Experts of the company mark the big need(requirement) for the specialized medical establishments for realization of complex(difficult) sorts in Russia.

The purpose of research.
To describe a condition of the Russian market of services in obstetric aid.

Research problems.
1. To analyse on the statistical data for the researched period of change in system of rendering of medical aid to pregnant women.
2. To estimate the basic tendencies and prospects of development of the Russian market of services of obstetric aid.
3. To lead(carry out) monitoring the prices for paid services in obstetric aid in the Russian Federation.
4. To define(determine) according to experts a structure of the consumer of paid services of obstetric aid.
5. To estimate prospects of development of the Russian market of paid services of obstetric aid.

Sources of research.
1. the Printed both electronic business and specialized editions, state-of-the-art reviews.
2. Resources of a network the Internet.
3. Results of researches of marketing and consulting agencies.
4. Interview to participants and experts of the market.
5. Materials of participants of the market.
6. Materials of branch establishments and databases.
7. Databases " SYNOPSIS - marketing for medicine ".
8. the Data of Goskomstat and Минздравсоцразвития.

Methods of research.
1. Statistical.
2. Monitoring of materials of the Russian MASS-MEDIA and the Internet, the analysis of databases ФТС the Russian Federation, ФСГС the Russian Federation, МЭРТ the Russian Federation.

Method of the analysis of the data.
The Контент-analysis of documents.


Target audience
· investors to whom medical business is interesting,
· all interested persons for whom professional marketing research is necessary,
· the insurance companies (for development of marketing strategy in the given area).

Cost of a material 11000 roubles (the Size of the rate of the VAT - 18 %). Language of the review - Russian. We are ready to give you these materials on Е-mail or in the other electronic kind at once after payment of the account. To order the account, and also to set all interesting questions it is possible on ph. ( 495 ) 234-53-89 or on Е-mail mmmc@marketcenter.ru.

The maintenance(contents) of the review

Introduction
The resume
Chapter 1. The general(common) data on the market of services of obstetric aid in the Russian Federation
1.1. A demographic situation in the Russian Federation as of the end of 2007.
1.2. Quantity(amount) of women of reproductive age in the Russian Federation
1.3. The analysis of a state of affairs in branch of obstetric aid
1.3.1. Dynamics(changes) of birth rate in the Russian Federation
1.3.2. Dynamics(changes) of birth rate in federal districts
1.4. The current situation in branch of obstetric aid
1.4.1. The analysis of desease of the female population of 1990-2005.
1.4.2. Dynamics(changes) of complications of pregnancy, sorts and the postnatal period of 2000-2005.
1.4.3. The analysis of desease of pregnant 1997-2006.
1.4.4. Dynamics(changes) of reproductive losses (with the account "not holding" беременностей) 1991-2006.
1.4.5. The review of parent death rate on regions of 1999-2001.
1.4.6. The comparative analysis given to parent death rate
1.4.7. Parameters перинатальной death rates
1.4.8. Dynamics(changes) of premature birth of 1996-2006.
Chapter 2. The review of the state market of obstetric aid in the Russian Federation
2.1. Volume of the market of services of obstetric aid
2.2. Rendering medical aid to women during pregnancy and sorts
2.2.1. Volume акушерской the help, rendered in 2006.
2.2.2. Monitoring the prices for paid service services in establishments of obstetric aid of public sector
2.3. The review of realization of the program " the Patrimonial certificate "
Chapter 3. The review of the private(individual) market of obstetric aid in the Russian Federation
3.1. Volume of the market of paid medical services of 2006-2007.
3.2. The reasons of use by women of paid medical services in Russia
3.3. Volume of the market of voluntary medical insurance
3.4. Structure of the market of paid medicine
3.5. Volume of the private(individual) market of obstetric aid
3.6. A portrait of the consumer of paid services of obstetric aid
Chapter 4. The factors influencing branch of obstetric aid
Chapter 5. Tendencies of development of the market of services of obstetric aid
Chapter 6. Conclusions on marketing research
Chapter 7. About company SYNOPSIS

The list of appendices
The appendix 1. Assortment of paid services during obstetric aid in state ЛПУ on an example Regional Перинатального the centre in Balashikha
The appendix 2. The examples of paid services rendered in the medical centres during pregnancy and sorts
The appendix 3. Endurances(quotations) from order N 50 from January, 19, 2007. About rendering of medical aid to women during sorts
The appendix 4. Statistics of parent death rate in subjects of the Russian Federation as of 2001г

The list of tables
Table 1. Expected life expectancy at birth 2004 - 2005 (quantity(amount) of years)
Table 2. Parameters of natural movement of the population 2006 - 2007.
( on 1000 person of the population)
Table 3. A natural increase, a loss (-), 2004 - 2007 ()
Table 4. Middle age of mother at birth of the child in the Russian Federation, 2001 - 2005 (quantity(amount) of years)
Table 5. Age factors of birth rate 2003 - 2005 ()
Table 6. Number of the registered patients with for the first time in life by the established diagnosis in 1990 - 2005 (on 100 000 female population)
Table 7. Dynamics(changes) of complications of pregnancy, sorts and the postnatal period 2000 - 2005 (thousand чел.)
Table 8. Quantity(amount) of operative sorts, 1997 - 2001 (on 1000 sorts)
Table 9. Dynamics(changes) of desease pregnant in Russia in 1991 - 2006, чел. (on 100 pregnant)
Table 10. Dynamics(changes) of abortions in Russia in 1991 - 2006.
Table 11. Dynamics(changes) of artificial abortions in Russia in 1991 - 2006.
Table 12. Structure of some kinds of abortions in Russia in 1991 - 2006 ()
Table 13. Parent death rate (in view of died outside of a hospital) in the Russian Federation, чел.
Table 14. The comparative analysis of the reasons of death pregnant (all terms гестации), lying-in women and родильниц according to Ministry of Health of Russia and Goskomstat of Russia in 2001 (absolute numbers)
Table 15. Some parameters (on 1000 born alive and dead)
Table 16. Quantity(amount) of the accepted sorts 1997 - 2001 in the Russian Federation (thousand, %)
Table 17. Number of obstetrical establishments in the Russian Federation (according to 2006)
Table 18. Перинатальные the centres of Moscow for 2007.
Table 19. Maternity hospitals of Moscow for 2007.
Table 20. Number of female consultations, number коек for pregnant, фельдшерско-акушерских items(points) in the Russian Federation, 1992 - (2005 thousand).
Table 21. Number of doctors in the Russian Federation 1992 - 2005, thousand (on 10 000 person of the population)
Table 22. Quantity(amount) of complications at sorts in the Russian Federation, 1997 - 2001 (on 1000 sorts)
Table 23. Quantity(amount) of operative sorts in the Russian Federation, 1997 - 2001 (on 1000 sorts)
Table 24. Cost of programs on individual conducting sorts in maternity hospitals of Moscow and the Moscow area, 2007 (руб).
Table 25. Maternity hospitals of Saint Petersburg for 2007.
Table 26. Actions for realization нацпроекта with the report on charges, 2006 - 2007 (billion roubles)
Table 27. Volumes of the market of paid medical services in 2005 - 2006 ($ billion)
Table 28. Volumes of the market of voluntary medical insurance in 2005-2007гг. (billion roubles)
Table 29. Structure of the market of private(individual) medicine for 2007 ()

The list of diagrams
The diagram 1. A parity(ratio) of women in relation to a marriage(spoilage), 2005 ()
The diagram 2. Total factor of birth rate in the Russian Federation for 2003-2005 (an average of children given birth by the woman for the life)
The diagram 3. Dynamics(changes) of birth rate in Federal districts (on data Минздравсоцразвития), 2001-2005 (on 1000 person of the population)
The diagram 4. Dynamics(changes) of premature birth among 1996-2006 () which have finished pregnancy
The diagram 5. A parity(ratio) of the purchased equipment of domestic and foreign manufacture, for 2007 ()
The diagram 6. The reasons of use of paid services (the woman 25-34), ()
The diagram 7. The reasons of use of paid services (the woman 35-54), ()
The diagram 8. Volume of the market of voluntary medical insurance. 2005-2007гг. (billion roubles)
The diagram 9. Structure of the market of private(individual) medicine, 2007 ()
The diagram 10. Segmentation of the consumer of paid services in obstetric aid on an educational level for 2007 ()
The diagram 11. Segmentation of the consumer of paid medical services in obstetric aid under the status for 2007 ()
The diagram 12. Segmentation of the consumer of medical services in obstetric aid by quantity(amount) previous беременностей for 2007 ()

The list of diagrams
The diagram 1. Dynamics(changes) of birth rate in the Russian Federation, 2001-2006 (on 1000 чел. The population)
The diagram 2. Quantity(amount) of the registered abortions on 1000 women
The diagram 3. Number of the registered abortions on 100 born children

The list of circuits
The circuit 1. Movement of " the patrimonial certificate " in 2006.
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