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Presentational Marketing Experience

Examples of PM Project realization for one foreign company

1. Business partner search and matchmaking for the German manufacturer of jewelry “ Guthmann + Wittenauer Schmuck” LLC

In the course of this project realization 13 Russian companies were selected of those involved in jewelry sales and interested in new suppliers.

In accordance with the Customer 5 most prospective companies were selected from that number for future cooperation, among them were the “Magazin na Elokhovskoi”, “Unilux”, “World of Silver”.

IMC staff held preliminary negitiations with each of these companies representatives and presentation of the company “Guthmann + Wittenauer Schmuck“ LLC were conducted. It is important to note that one of the meetings took place in Germany. The head of the company “Jewelry Service” visited the Customer’s jewelry factory with the support of IMC “Moscow”. A detailed report on results of the meetings was delivered to the Customer.



2. Partners search and matchmaking for the Italian manufacturer of automaton and safety facilities “Allmatic”

In order to implement this project a database on 75 Moscow companies involved in sales and installation of safety and automation equipment was created.

Each company was informed on the Customers business offer and its intentions to set up cooperation with Moscow companies.

Meetings with 7 Moscow companies interested in cooperation were held. In the course of the meetings the information on profile market was collected on size of the profile market, its trends, main players, competitors and so on, that is in addition to the presentation an expert interview was performed. The Customer received a detailed report on the outcome of the project that contained the database on companies, profile market survey, information on presentations delivered and preliminary meetings.

3. Partners search and matchmaking for the Italian manufacturer of water - expenditure meters “Bmeters”

In order to implement this project a database on 30 Moscow companies involved in watermeters sales and installation was created. Each company was informed on the Customer’ business offer and intentions to set up cooperation with Moscow companies.

Presentations were held for 6 Moscow companies that expressed their interest in cooperation. The Customer received a detailed report on the outcome of the project that contained the companies’ database, profile market survey, information on presentations delivered and results of preliminary negotiastions.

Examples of a PM project realization for a group of foreign companies

4.The International project«Unipresa Nel Mondo» that was accomplished in November 2004 and was implemented in 5 countries of Western Europe pursued the goal of partners search and matchmaking for 6 Italian manufacturers in various sectors.

  • Women evening dresses
  • Women jersey
  • Men footwear
  • Women footwear
  • Rigiflex packaging

For each Italian company 4 Moscow companies interested in cooperation were selected. The total number was 20 firms.

Preliminary negotiations were held with representatives of Russian firms where the catalogues of Italian companies were presented and explicit interviews were performed in order to find out their opinion on the products and collaboration.

The Italian bank «Unicredit Banca d’Impresa» sponsored this project.


5. Partners search and matchmaking for three Italian companies with varied profiles (June 2005)

  • Men’s clothes
  • Industry refrigerators
  • Electrode cables

For each company 4 Moscow companies that expressed their interest in cooperation with Italian customers were selected. The total number of companies is 12.

Preliminary meetings were held with representatives of the Moscow companies where catalogues of Italian companies were presented and detailed interviews were conducted in order to find out the potential partners opinion on the Italian products and collaboration offer.

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