|Summarizing of project Russia Mech. Business mission of the industrial enterprises of region Emilija Romagna in Moscow and Saint Petersburg|
|April, 16 - 18 in Moscow and 19 - April, 20 to Saint Petersburg business mission of the industrial enterprises of region Emilija Romagna being the closing stage of project Russia Mech has passed.|
In project Russia Mech realized under the order of Association of Industrialists of area Эмилия Romagna, 16 Italian industrial companies of area Эмилия Romagna have taken part.
Within the framework of the Project the complex of marketing actions which overall objective consist in granting to the Italian firms - participants of all necessary tools for more effective work in the Russian market was carried out.
The complex of carried out marketing actions assumed the decision of the following problems(tasks):
· Granting to the Italian businessmen of the general(common) information on the Russian Federation and city of Moscow;
· Marketing researches of the profile markets for each of 16 Italian companies;
· Work on search and selection of partners for each of 16 Italian companies;
· the Organization of business mission of the Italian businessmen to Moscow April, 16-18, 2007 and April, 19-20, 2007 to Saint Petersburg for realization of bilaterial meetings with the profile Russian companies selected as a result of work on search and selection of partners.
Realization of the project from the Italian party(side) the Centre of support of international economic cooperation "Информест", with Russian - carried out the Inter-regional marketing centre "Moscow".
Works on realization of the project were conducted more than 3 months.
By results of preliminary marketing study, April, 16 2007г. in structure of business mission to city of Moscow of the profit of 11 Italian industrial enterprises having the greatest prospects in the Russian market.
During business mission to Moscow the Russian - Italian meeting of business circles " RE April, 16 was organized: Meccanica and Meccatronica " which has passed in a conference hall "Volga" in World trade centre (Moscow). 17 and April, 18 visits of the Italian companies to offices of the Moscow firms for more detailed discussion of conditions of cooperation were organized.
Also April, 17, 2007 in Moscow business club " assembly " within the framework of the project has passed business supper. Besides participants of the Italian delegation officials have taken part in action both with Russian, and from the Italian party(side).
April, 18 7 from 11 Italian companies have gone to Saint Petersburg where for them the spadework on search and selection of partners also was carried out(spent).
As well as in Moscow in the first day of business mission, April, 19, in Saint Petersburg the Russian - Italian meeting of business circles which has passed in a conference hall of hotel " Амбассадор " was organized, and April, 20 have passed visits of the Italian participants of business mission to the petersburg companies.
In total for 5 days the Italian participants of business mission have lead(carried out) 612 bilateral meetings from them 405 were carried out(spent) in Moscow and 207 in Saint Petersburg.
Among more than 300 Russian companies, taken part in negotiations, and 11 Italian companies were carried out(spent) interrogation concerning results of negotiations and possible(probable) forms of co-operation.
Results of interrogation have shown, that in 194 bilateral meetings, from carried out(spent) 612-ти, the parties(sides) managed to agree upon mutual cooperation in the form:
1. Trial purchases-54
2. contracts about deliveries - 71 Are made
3. Dealer agreements - 28
4. Preliminary agreements, with the big share of probability of the conclusion of the basic contract - 38
5. the Decision on creation of the joint industrial enterprise - 3.
With many Russian companies the Italian manufacturers plan to continue negotiations already after returning to Italy.
All participants of business trip have expressed full satisfaction results of the carried out(spent) meetings, having given a high assessment of works of organizers - ММЦ "Moscow" and the Centre of support of international economic cooperation "Информест".