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Bonus fast food - a perspective segment of a fast feed(meal) in the Russian market. The report by results of marketing research
Название:Bonus fast food - a perspective segment of a fast feed(meal) in the Russian market. The report by results of marketing research
The author:Company " Technology of Growth "
Branch:Food, beverages, alcohol
The price:17000
Date:07.09.2007
Comments:
The description

The purpose of the Project is definition of perspectivity of the market of a fast feed(meal) in the maximum(supreme), bonus segment for the potential investor, on the basis of the analysis of his(its) dynamics(changes), tendencies and a consumer demand.

Problems(tasks) within the framework of the Project are:
  • To investigate the Moscow market fast food, his(its) conducting players and the basic formats of the offer;
  • To define(determine) tendencies of the market and a direction of his(its) development;
  • To investigate a consumer demand for production fast food a bonus level;
  • To define(determine) qualitative and price preferences of potential consumers of a format;
  • To analyse a level of a competition in a bonus segment;
  • To consider features, advantages and the weak parties(sides) of the basic players of a bonus segment fast food;
  • To simulate commercially successful business - model in a bonus segment fast food and to define(determine) the basic risks of the enterprise.
The maintenance(contents)

1. the PURPOSE of the PROJECT And WAYS of RECEPTION of the INFORMATION
1.1. The purpose and problems(tasks)
1.2. Sources, methods of gathering and ways of processing of the information
1.3. Time and a place of realization of research

2. the REVIEW of the DOMESTIC MARKET of a FAST FEED(MEAL)
2.1. The offer fast food in the market of public catering
    Characteristic and distinctive features of the offer fast food
    The basic formats in a segment fast food
    Development of the offer and demand on Russian and, in particular in the Moscow market fast food
    The basic players of the market fast food, brief and comparative characteristics: the bottom segment of the market, an average segment of the market, a bonus segment of the market fast food
2.2. The basic players of a bonus segment fast food with the concept of a healthy feed(meal)
2.3. Fast food as a perspective kind of business

3. RESEARCHES of MOSCOW MARKET FAST FOOD of the BONUS SEGMENT
3.1. Field bench-marking restaurant " Five stars "
    Osobenosti restaurant. The basic business - processes. The personnel
    Visitors – a target audience
    Assortimentnaja a policy(politics), hits of sales
    Price policy(politics)
    Results of gauging of passableness at one o'clock "peak"
    Conclusions
3.2. Field bench-marking snackbar "Baggetterija"
    Osobenosti restaurant. The basic business - processes. The personnel
    Visitors – a target audience
    Assortimentnaja a policy(politics), hits of sales
    Price policy(politics)
    Results of gauging of passableness at one o'clock "peak"
    Conclusions
3.3. Questioning a target audience of a bonus segment fast food
    Social characteristics of target sample
    The revealed consumer preferences in the attitude(relation) fast food
    The factors influencing the decision on purchase
    Readiness for purchase
    Readiness to pay is more for quality
    Conclusions
4. the DESCRIPTION of KEY PARAMETERS of BUSINESS - MODEL FAST FOOD In the BONUS SEGMENT
4.1. Fast food premium – the original concept of the offer
4.2. The basic business - processes of manufacture and service
4.3. A product, assortimentnaja a policy(politics)
4.4. A price policy(politics)
4.5. A target audience
4.6. An arrangement of an institution
4.7. A premise(room) under opening of a point: the basic requirements, a rent
4.8. The industrial and trading equipment
4.9. The design - concept
4.10. The personnel
4.11. An advertising policy(politics)
4.12. The organizational form and system of the taxation

5. RISKS of ENTERPRISE FAST FOOD In the BONUS SEGMENT

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Preparation of Business mission of the Moscow small and average enterprises began from Irkutsk, trip of representatives of the Moscow small and average enterprises is planned to July, 14-15, 2010 with the purpose of realization of bilateral meetings with Irkutsk colleagues. Reception of applications On participation proceeds.
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Preliminary results of Business mission of the Moscow small and average businessmen to Penza, taking place - April, 28-29 are brought. From the Moscow party(side) in a meeting has taken part 29 companies. In total for 2 days of Business mission it was carried out(spent) 196 bilateral meeting, in 62 from which it was possible to reach(achieve) quite concrete agreements: contracts about deliveries, trial purchases, dealer agreements etc. Participants of business trip have expressed full satisfaction results of the carried out(spent) meetings. More in detail about results of the Project it is possible to learn(find out) Here

Preliminary results of Business mission of the Moscow small and average businessmen to Lipetsk, taking place - April, 15-16 are brought. From the Moscow party(side) in a meeting has taken part 40 companies. In total for 2 days of Business mission it was carried out(spent) 204 bilateral meeting, in 65 from which it was possible to reach(achieve) quite concrete agreements: contracts about deliveries, trial purchases, dealer agreements etc. Participants of business trip have expressed full satisfaction results of the carried out(spent) meetings. More in detail about results of the Project it is possible to learn(find out) Here

Preliminary results of Business mission of the Moscow small and average businessmen to Ryazan, taking place - April, 13-14 are brought. From the Moscow party(side) in a meeting has taken part 33 companies. In total for 2 days of Business mission it was carried out(spent) 187 bilateral meeting, in 59 from which it was possible to reach(achieve) quite concrete agreements: contracts about deliveries, trial purchases, dealer agreements etc. Participants of business trip have expressed full satisfaction results of the carried out(spent) meetings. More in detail about results of the Project it is possible to learn(find out) Here

April, 21, 2010 at 10-00 in a round hall of Administration of the Tver area (Tver, street. Soviet, д. 23) Inter-regional scientific - practical conference " Marketing of territories was held: modern experience of promotion of municipalities and regions ".
As organizers of conference have acted ММЦ "Tver" and the Tver Regional Resource Centre at support of Administration of the Tver area, International association " system MMTS ".
In conference have taken part more than 100 person: representatives Moscow and regional authorities, the chapter of municipal formations(educations), the director 17-ти the regional centres of System MMTS and representatives of conducting marketing agencies of Russia, representatives of enterprise associations and business - communities, and also heads of the enterprises of the Tver area.

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