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Condition and tendencies of development of the submarket of children's toys in Russia in a segment from 0 till 3 years
The name:Condition and tendencies of development of the submarket of children's toys in Russia in a segment from 0 till 3 years
The author:News agency " KredInform northwest "
Branch:Children's products
The price:20000
Date:31.03.2008
Comments:Quantity(amount) of pages: 68

The description

Overall objectives of research are:
  • Estimation of a condition and prospects of development of the submarket of children's toys in a segment from 0 till 3 years from the point of view of investment appeal.
  • Definition of expediency and opportunity of an output(exit) of investors on the Russian submarket of children's toys in a segment from 0 till 3 years.
The covered period makes 2003-2007gg. The basic tendencies and forecasts of development of the submarket of children's toys in a segment from 0 till 3 years are considered on immediate prospects.

Sources of the information:
  1. Reports of Committee of the State Duma on affairs of women, families and children; the statistical data and prognoznye parameters Minehkonomrazvitija, Minzdravsocrazvitija, Rosstata, given Federal customs service of Russia.
  2. Press releases of the companies, branch and expert estimations of MASS-MEDIA.
  3. Own information resource and extensive database of enterprises IA " Kredinform – Northwest ".
The basic endurances(quotations):

The Russian submarket of toys in a segment from 0 till 3 years is attractive because kids as consumers, are considered as a serious potential audience. On official statistics in 2007 in the country was born 1 million 602 thousand 387 children, that on 122,75 thousand it is more, than in 2006.

Experts mark, that last years the tendency of growth of birth rate both on Russia as a whole, and on all segments in particular was planned. The given factor is promoted by change of a policy(politics) of the state in a demographic question and the active measures accepted at a federal level.

In this connection the Russian toy submarket is reoriented on the goods for newborn. As experts consider, this sector of the market develops dinamichnee everything because parents give more and more attention to development of the child and aspire to begin it(him) as soon as possible. A number(line) of the companies which have directed a part of the marketing budget on promotion of the toys designed for children till 4 years has already reacted to it.

Conducting positions on manufacture of toys for children from 0 also are more senior borrow(occupy): Joint-Stock Company " factory " Ogonek " (Moscow), Open Society " spring " (Kirov), Open Company " Stellar " (Rostov - na-Donu), Open Society " rainbow " (Kirov), Open Company " Ehl'f Market " (Moscow), Open Society " On processing plastic "Aehlita" (Saint Petersburg).

In the Russian submarket of toys in a segment from 0 till 3 years on system of pricing such general(common) factors, as actively influence: actions of the government and other external forces, an economic climate and a condition of the market of trade, his(its) regional features, branching of a network of sales, presence of manufacture, a market competition, interests of consumers etc. Demand for toy production in Russia submits to the general(common) laws of functioning of market economy, being in inverse relationship from the price factor.

Besides at realization of production in the submarket of toys in a segment from 0 till 3 years the essential role is played by correctly picked up system of discounts. She(it) is provided both for wholesale buyers, and for individual consumers.

The Russian manufacturers are not capable to cover growing needs(requirements) for toys for today, therefore rough activity in the submarket in Russia is shown by foreign manufacturers, whose production is in demand as in a cheap segment (China), and on the average and high price segments therefore characteristic feature of the submarket of toys is imortozavisimost'.

In opinion of experts, toy production in a segment from 0 till 3 years in structure of group the children's goods is sold through the specialized shops, supermarkets, gipermarkety, supermarkets, department stores, manufactured goods stores, the markets. The format of the specialized shop represents in assortment the following groups of the goods for children: toys, footwear, clothes, linen, kanctovary etc.

The maintenance(contents)

1. the general CHARACTERISTIC of the SUBMARKET of TOYS In 2007G.

2. FEATURES of the SUBMARKET of TOYS In the SEGMENT FROM 0 TILL 3 YEARS
2.1. Potential and appeal of a children's audience
2.2. Manufacturers of children's toys for children from 0 till 3 years
2.3. Features of pricing, demand and system of discounts
2.4. Trading networks and operators
2.5. Consumer motivations and behaviour at purchase of production
2.6. Regional aspect
2.7. Estimations and opinions of participants of the submarket of toys

3. STRUCTURE of the foreign trade TURNOVER of the SUBMARKET of TOYS
3.1. The foreign trade turnover of toys in sets in Russia in 2007
3.2. The foreign trade turnover of mini-models in Russia in 2007
3.3. The foreign trade turnover of dolls in Russia in 2007

4. TENDENCIES of BRANCH DEVELOPMENT of the SUBMARKET of TOYS

5. CONDUCTING PLAYERS of BRANCH of the SUBMARKET of TOYS In the SEGMENT FROM 0 TILL 3 YEARS And THEIR CHARACTERISTIC
5.1. Manufacturers of toys in a segment from 0 till 3 years
5.2. Leaders of retails of the children's goods
5.3. Conducting regional operators of retail trade in games and toys
5.4. Leaders of wholesale trade in games and toys
5.5. Active participants of the foreign trade turnover of toys in a segment from 0 till 3 years

Appendices

Tables:
1.1. Conducting manufacturers of children's toys in Russia on annual turnover (TOR20)
2.1. Number of born children in 2006-2007gg. on Federal districts
2.2. Number of born children by kinds of the population
2.3. Distribution of the population on a floor and age in a segment 0 from till 3 years
2.4. Conducting Russian manufacturers of children's toys in a segment from 0 till 3 years
2.5. Financial parameters of other manufacturers of the Russian submarket of toys in a segment from 0 till 3 years
2.6. The price-list on toys for newborn and kids of company " X " in polipropilenovykh packages from 01.01.2008
2.7. System of discounts to wholesalers on toys in company " X "
2.8. System of discounts to wholesalers on toys for newborn in company " X "
2.9. System of discounts to wholesale buyers on all production of a factory "X"
2.10. Regional leaders of retail trade in games and toys in Russia on an annual turnover (TOR-20)
2.11. Leaders of wholesale trade in games and toys in Russia on an annual turnover (TOR-20)
2.12. The monthly average nominal charged wages of workers of the organizations on regions of Russia in 2003-2007gg.
2.13. The most important factors at a choice of toys in a segment from 0 till 3 years
3.1. Volumes and dynamics(changes) of the foreign trade turnover of toys in 2005-2007gg.
3.2. The characteristic of codes TN foreign trade activities of commodity group of 95 (toys)
3.3. Volumes of import and export deliveries of toys in 2007 on codes TN foreign trade activities
3.4. Standard items of toys in sets to Russia in 2007g. on the countries to senders
3.5. Volume of import of toys in sets to Russia in 2007 on addressees (TOR-20 on cost expression)
3.6. Standard items of toys in sets from Russia in 2007g. on the countries to addressees
3.7. Volume of export of toys in sets from Russia in 2007 on senders (TOR-15 on cost expression)
3.8. Standard items of mini-models to Russia in 2007g. on the countries to senders
3.9. Volume of import pass models to Russia in 2007 on addressees (TOR-20 on cost expression)
3.10. Standard items pass models from Russia in 2007g. on the countries to addressees
3.11. Volume of export pass models from Russia in 2007 on senders (TOR-10 on cost expression)
3.12. Standard items of dolls to Russia in 2007g. on the countries to senders
3.13. Volume of import of dolls to Russia in 2007 on addressees (TOR-20 on cost expression)
3.14. Standard items of dolls from Russia in 2007g. on the countries to addressees
3.15. Volume of export of dolls from Russia in 2007 on senders (TOR-10 on cost expression)

Diagrams:
1.1. A revolution of the market of the children's goods in Russia in 2003-2007gg.
1.2. A revolution of the submarket of children's toys in Russia in 2003-2007gg.
1.3. Structure of the market of toys in Russia
1.4. Shares of countries - manufacturers of toys in srednecenovom and cheap segments of the Russian submarket
2.1 Dynamics(changes) of the charged wages of one worker in Russia in 2003-2007gg.
2.2. Expenditure for the child in the age of from 0 till 4 years in 2003-2007gg.
3.1. A parity(ratio) of import and export of toys in Russia in 2005-2007gg.
3.2. Geography of the countries of suppliers of game sets to Russia in 2007 in natural expression (TOP 10)
3.3. Geography of the countries of suppliers of game sets to Russia in 2007 in cost expression (TOP 10)
3.4. Geography of the countries of addressees of game sets from Russia in 2007 in natural expression (TOP 10)
3.5. Geography of the countries of addressees of game sets from Russia in cost expression in 2007 (TOP 10)
3.6. Geography of the countries of suppliers of mini-models to Russia in 2007 in natural expression (TOP 10)
3.7. Geography of the countries of suppliers of mini-models to Russia in 2007 in cost expression (TOP 10)
3.8. Geography of the countries of addressees of mini-models from Russia in 2007 in natural expression (TOP 10)
3.9. Geography of the countries of addressees of mini-models from Russia in 2007 in cost expression (TOP 10)
3.10. Geography of the countries of suppliers of dolls to Russia in 2007 in natural expression (TOP 10)
3.11. Geography of the countries of suppliers of dolls to Russia in 2007 cost expression (TOP 10)
3.12. Geography of the countries of addressees of dolls from Russia in 2007 in natural expression (TOP 10)
3.13. Geography of the countries of addressees of dolls from Russia in 2007 in cost expression (TOP 10)

Figures:
1. An example of the brief help information on the company
2. The analysis of financial parameters of firm " X "
3. The analysis of foreign trade activities of firm " X "

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