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Research of the market of services of the фитнес-centres
The name:Research of the market of services of the фитнес-centres
The author:The company " Business Port "
Branch:Services, sports, tourism, hotels, restaurants
The price:19000
Date:17.08.2007
Comments:
The description

The Fitnes-industry, undoubtedly, has very good prospect of growth in Russia, connected with growth of incomes of the population, growing attention to culture of health, growth of competition of domestic economy. The market has high investment appeal, absorption of one participants of the market by others, merges of clubs in large networks, development franchajjzinga in the near future is expected.

In connection with high interest to the given market the research company " Business Port " in August, 2007 has lead(carried out) initiative marketing research and has prepared the analytical report " Research of the market of the fitnes-centres ".

Primary goals of Research:
  • To estimate a situation and dynamics(changes) of development of the market of the fitnes-centres in Russia and Saint Petersburg in particular;
  • To analyse the offer in the market of the fitnes-centres of Saint Petersburg from the point of view of their territorial arrangement, used premises(rooms), marks of simulators, a spectrum of additional services;
  • To lead(carry out) segmentation of the market of the fitnes-centres to various attributes: to price categories, size of the borrowed(occupied) area, served visitors, a spectrum of services;
  • To analyse a price policy(politics) in the market: to estimate a price level, to define(determine) the average price for services, to reveal the most significant factors influencing pricing;,/li >
  • To characterize a condition of demand in the market of the fitnes-centres;
  • To estimate economic efficiency and investment appeal of business;
  • To characterize prospects and the forecast of development of the market;
  • To develop recommendations for participants of the market.

Methodical basis of research. During marketing research activity of 144 fitnes-centres of Saint Petersburg was investigated. Scope of the market makes about 85 %. For the decision of tasks in view the method of supervision and interrogation were used; monitoring materials of the printed and electronic business and specialized editions is carried out(spent); the Internet; materials of the marketing both consulting companies and other sources.

Objects of research became the fitnes-centres of Saint Petersburg on which example tendencies of development of the market of fitnes-services were investigated.

Circle of interested persons. The following groups of users can be interested in the information submitted in the report:
  • Heads of the fitnes-centres as the report contains the information on tendencies in the market, the characteristic of consumers;
  • Potential investors in the given sector of the market as contains the information of economic efficiency of business;
  • Manufacturers and suppliers of the equipment for the fitnes-centres as characterizes a commodity market of their production;
  • The state bodies as allows to estimate a situation in one of the important sectors of economy;
  • Finansovo-credit establishments as creditors of the companies planning opening of the fitnes-centres;
  • Other participants of the market.

The maintenance(contents)

the LIST of TABLES And FIGURES
the DESCRIPTION of RESEARCH

1. the CHARACTERISTIC of the MARKET of the FITNES-CENTRES In RUSSIA And ABROAD

2. the ANALYSIS of the OFFER IN the MARKET of the FITNES-CENTRES of ST.-PETERSBURG

2.1. Development of the market of the fitnes-centres in Saint Petersburg
2.2. Leaders of the market of the fitnes-centres in Saint Petersburg
2.3. Prevalence of the fitnes-centres on areas of Saint Petersburg
2.4. Segmentation of the fitnes-centres
    Segmentation on I shall drop the prices
    Segmentation on the borrowed(occupied) area
    Segmentation on clients
    Segmentation on presence of the basic services

2.5. The characteristic of services of the fitnes-centres
    Group employment(occupations)
    Trainings
    Services for appearance and health
    Service

2.6. Tekhniko-organizational parameters of the fitnes-centres
    Premises(rooms)
    Simulators
    Mode of operation


3. the PRICE POLICY(POLITICS)

3.1. A price level in the market of services of the fitnes-centres of Saint Petersburg
3.2. Factors of pricing on services of the fitnes-centres

4. the CHARACTERISTIC of DEMAND

5. PROSPECTS of DEVELOPMENT of the MARKET of the FITNES-CENTRES

5.1. Investment appeal of business
5.2. The forecast of development of the market of fitnes-services
5.3. Recommendations for participants of the market

the LIST of the USED SOURCES

Appendices

The list of tables
Table 1. Visiting of the fitnes-centres in the different countries, 2006.
Table 2. Volume of the market on the largest cities of Russia, 2006.
Table 3. Top-20 sportklubov St. Petersburg
Table 4. Security of areas of Saint Petersburg the fitnes-centres
Table 5. Criteria of segmentation of fitnes-clubs on price categories
Table 6. Segmentation of fitnes-clubs on price categories
Table 7. Distribution of the fitnes-centres depending on presence of various kinds of group employment(occupations)
Table 8. Distribution of the fitnes-centres depending on the area of pool
Table 9. Parameters of a price policy(politics) on services of a training hall (single visiting)
Table 10. Parameters of a price policy(politics) on group employment(occupations) (single visiting)
Table 11. The characteristic of a level of service in fitnes-clubs of different price segments
Table 12. Predstavlennost' the fitnes-centres of various price segments on areas of Saint Petersburg
Table 13. Services which does not suffice clients of the fitnes-centres of different classes
Table 14. Investments in opening the fitnes-centre of an average level

The list of diagrams
Figure 1. Structure of accommodation of fitnes-clubs on the largest cities of Russia in, 2007.
Figure 2. Distribution of a revolution of the fitnes-centres on the largest cities of Russia in 2006.
Figure 3. Dynamics(changes) of opening of the fitnes-centres in Saint Petersburg
Figure 4. Structure of the market of the fitnes-centres on presence of network operators
Figure 5. Prevalence of the fitnes-centres on areas of Saint Petersburg
Figure 6. Conformity of quantity(amount) of the fitnes-centres of a population on areas of Saint Petersburg
Figure 7. Segmentation of the fitnes-centres on size of the borrowed(occupied) area
Figure 8. Segmentation of the fitnes-centres on categories of served visitors
Figure 9. Distribution of the fitnes-centres of the different area depending on categories of served visitors
Figure 10. Distribution of the fitnes-centres on the basic services
Figure 11. A grouping of the fitnes-centres by quantity(amount) of programs of group employment(occupations)
Figure 12. Prevalence of separate kinds of group employment(occupations)
Figure 13. Distribution of fitnes-clubs on presence of services of personal trainings
Figure 14. A share of the fitnes-clubs offering employment(occupations) for children
Figure 15. Predstavlennost' in the fitnes-centres of employment(occupations) for pregnant
Figure 16. Predstavlennost' in the fitnes-centres of services in improvement and a leaving(care) of a body
Figure 17. Predstavlennost' in the fitnes-centres of services of a children's room
Figure 18. A share of the fitnes-clubs having a fitnes-bar
Figure 19. Dependence between a site of the fitnes-centres and the borrowed(occupied) area
Figure 20. Presence of pools in the fitnes-centres
Figure 21. Dependence between the area borrowed(occupied) with the fitnes-centre and presence of pool
Figure 22. The types of saunas most widespread in the fitnes-centres
Figure 23. Dependence between the area borrowed(occupied) with the fitnes-centre and presence of a sauna
Figure 24. Predstavlennost' services of a children's room depending on the area of the fitnes-centre
Figure 25. The marks of simulators used in the fitnes-centres of St. Petersburg
Figure 26. Structure of the market of the fitnes-centres of St. Petersburg on price categories
Figure 27. Dependence between the area of fitnes-club and his(its) price category
Figure 28. Distribution of the fitnes-centres of various price segments on areas of Saint Petersburg
Figure 29. Predstavlennost' separate kinds of additional services in the fitnes-centres of different price segments
Figure 30. A share of people using fitnes services in an aggregate number of the population of Saint Petersburg.
Figure 31. Preferred formats of visiting by clients of fitnes-clubs of different price segments
Figure 32. Preferred formats of payment of services by clients of fitnes-clubs of different price segments
Figure 33. The parameters causing a backlog demand at clients of fitnes-clubs of different price segments
Figure 34. The forecast of a revolution of the market of Saint Petersburg, mln.dol.

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