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Research of the market of services of saunas and бань
The name:Research of the market of services of saunas and бань
The author:The company " Business Port "
Branch:Services, sports, tourism, hotels, restaurants
The price:18000
Date:16.03.2007
Comments:
The description

With growth of a level of incomes and increase of solvency demand of the population for various kinds of the services connected to rest and health is increased. One of the kinds of similar service most claimed now is visiting saunas and ban'. Requirements of clients to a level of service in similar institutions grow also. Thus the available offer not to the full corresponds(meets) to these requirements that conducts to outflow of potential clients. In connection with high interest to the given market the research company " Business Port " in March, 2007 has lead(carried out) initiative research and has prepared the analytical report " Research of the market of services of saunas and ban' ".

Primary goals of Research:
  1. To estimate a situation in the market bannogo facilities(economy) in Russia;
  2. To analyse the offer in the market of saunas and ban' Saint Petersburg from the point of view of types of the used premises(rooms), available kinds of steam rooms, to a site, a spectrum of additional services;
  3. To analyse a price policy(politics) in the market: to estimate a price level, to define(determine) the average price for services, to carry out segmentation of participants of the market depending on price groups, to reveal the most significant factors influencing pricing, to study used systems of discounts;
  4. To characterize demand in the market of saunas and ban', to reveal peaks of attendance;
  5. To estimate economic efficiency of business;
  6. To develop recommendations for participants of the market on development of free segments, the organization of service, to pricing.

Methodical basis of research. During research activity of 95 saunas and ban' Saint Petersburg was investigated, scope of the market makes not less than 40-50 %. For the decision of tasks in view the method of supervision and interrogation were used; monitoring materials of the printed and electronic business and specialized editions is carried out(spent); the Internet; materials of the marketing and consulting companies and other sources.

Objects of research of steel of a sauna and bath of Saint Petersburg on which example tendencies of development of the given market were investigated.

Circle of interested persons. The following groups of users can be interested in the information submitted in the report:
  • Heads of saunas and ban', banno-improving complexes as the report contains the information on tendencies in the market, the characteristic of consumers;
  • Potential investors in the given sector of the market as contains the information of economic efficiency of business;
  • Manufacturers and suppliers of the equipment for ban' and saunas as characterizes a commodity market of their production;
  • The state bodies as allows to estimate a situation in one of the important sectors of economy;
  • Finansovo-credit establishments as creditors of the companies planning opening of saunas;
  • Other participants of the market.

Volume and structure of the report. The analytical report on research consists of six sections in total amount of 80 pages; the report is illustrated with 44 figures; 23 tables. For presentation in the report are given a photo of interiors of various types ban' and saunas. The report contains the list of saunas and ban', taken part in research (with phone numbers and addresses).

The maintenance(contents)

The list of tables
The list of figures
the DESCRIPTION of RESEARCH

1. the SITUATION IN MARKET BANNOGO of the FACILITIES(ECONOMY) And SAUNAS In RUSSIA And ST.-PETERSBURG

2. the ANALYSIS of the OFFER IN the MARKET of SAUNAS of ST.-PETERSBURG

2.1. Used premises(rooms)
2.2. The characteristic of various kinds of steam rooms(pair)
2.3. Predstavlennost' different types pair in the market of St. Petersburg
2.4. Prevalence ban' and saunas on areas of Saint Petersburg
2.5. Additional services

3. the PRICE POLICY(POLITICS)

3.1. A price level in the market of services of saunas and ban' Saint Petersburg
3.2. Factors of pricing in the market of saunas and ban'
3.3. Used systems of discounts

4. the CHARACTERISTIC of DEMAND

4.1. Formats of visitings
4.2. Peaks of attendance

5. ECONOMIC EFFICIENCY of BUSINESS

6. RECOMMENDATIONS FOR PARTICIPANTS of the MARKET

5.1. Recommendations for development of free segments
5.2. Recommendations for the organization of service
5.3. Recommendations for pricing

the LIST of the USED SOURCES

The appendix 1 - the Organizations bannogo the facilities(economy) of the Saint Petersburg giving bannye services to the population under fixed tariffs in 2007
The appendix 2 - Saunas and a bath of Saint Petersburg, taken part in research

Appendices

The list of tables
Table 1 - the Share of charges on services ban' in the general(common) structure of the household services rendered to the population in Russia in 2001-2005.
Table 2 - Structure of the market on presence of separate premises(rooms)
Table 3 - Parameters of capacity of saunas in Saint Petersburg
Table 4 - Presence of capacity for water procedures in saunas and baths of Saint Petersburg
Table 5 - Distribution of saunas and ban' Saint Petersburg on size of capacity for water procedures (pool)
Table 6 - the Comparative characteristic of various kinds ban'
Table 7 - Predstavlennost' various kinds ban' and saunas in Saint Petersburg
Table 8 - Distribution of saunas and ban' St. Petersburg by quantity(amount) of kinds of steam rooms(pair)
Table 9 - Quantity(amount) ban' and the saunas offering of a little bit(some) kinds of steam rooms(pair)
Table 10 - More often sovmeshhaemye kinds of steam rooms in the market of St. Petersburg
Table 11 - Prevalence ban' and saunas on areas of Saint Petersburg
Table 12 - Security of areas of city saunas and baths
Table 13 - Kinds of additional service in saunas and baths
Table 14 - Parameters of a price policy(politics) in the market of saunas and ban' Saint Petersburg
Table 15 - Segmentation ban' and saunas on price categories
Table 16 - Dependence between size of pool and a price level
Table 17 - Dependence between quantity(amount) of "lux" and a price level
Table 18 - Dependence between quantity(amount) of various kinds pair and a price level
Table 19 - Dependence between the steam rooms available in saunas and baths, and a price level
Table 20 - Predstavlennost' saunas and ban' various price segments on areas of Saint Petersburg
Table 21 - Dependence between presence of a protected parking and a price level on services of saunas and ban'
Table 22 - Dependence between presence of services in maintenance of clients with drinks and meal and a price level on services of saunas and ban'
Table 23 - More often the meeting sizes of discounts depending on time of day
Table 24 - Size of discounts depending on time of day in saunas and baths of different price segments

The list of figures
Figure 1 - Dynamics(changes) of a share of services ban' and dushevykh in the general(common) structure of household services to the population in Russia in 2001-200.
Figure 2 - Structure of the market from the point of view of quantity(amount) of "lux" in one sauna
Figure 3 - Structure of the market from the point of view of presence of capacity for water procedures (pool)
Figure 4 - Structure of the market of saunas and ban' Saint Petersburg from the point of view of size of capacity for water procedures (pool)
Figure 5 - Mini-pools in saunas "Svetlana", " Fate on Bestuzhevskojj "
Figure 6 - Pool in a sauna on Vladimir
Figure 7 - the Tub with ice water in sauna "Nuar"
Figure 8 - the Font in a sauna of " Seven Stars "
Figure 9 - Predstavlennost' Finnish pair in saunas of Saint Petersburg
Figure 10 - Russian pair in Bateninskikh Baths
Figure 11 - the Wood furnace in a complex " With easy the ferry "
Figure 12 - Predstavlennost' Russian pair in saunas and baths of Saint Petersburg
Figure 13 - the Turkish bath "Boors"
Figure 14 - Turkish pair in sauna "Tropikana"
Figure 15 - Turkish pair in Valeri-club
Figure 16 - Predstavlennost' turkish pair in saunas and baths of Saint Petersburg
Figure 17 - the Infra-red sauna in a beauty salon "MAINE"
Figure 18 - Predstavlennost' infra-red pair in saunas and baths of Saint Petersburg
Figure 19 - the Oak font in "Jasuragi"
Figure 20 - Opilochnaja bath "Jasuragi"
Figure 21 - the Tea room in "Jasuragi"
Figure 22 - Distribution of various kinds and saunas in St. Petersburg
Figure 23 - the Share of saunas and ban', offering services only one kind of a steam room(pair)
Figure 24 - Distribution ban' and the saunas offering services more of one kind of steam rooms(pair)
Figure 25 - the Rating more often sovmeshhaemykh kinds of steam rooms(pair)
Figure 26 - Conformity of quantity(amount) of saunas and ban' a population on areas of Saint Petersburg
Figure 27 - the Share ban' and the saunas rendering services in massage
Figure 28 - Structure of the market of saunas and ban' whenever possible purchases of drinks and meal
Figure 29 - Structure of the market of saunas and ban' from the point of view of an opportunity of use of brooms
Figure 30 - Structure of the market on presence of a protected parking
Figure 31 - Structure of the market of St. Petersburg on price categories
Figure 32 - Structure of price segments depending on size of pool
Figure 33 - Structure of price segments depending on quantity(amount) of "lux"
Figure 34 - Structure of price segments depending on quantity(amount) of various kinds of steam rooms(pair)
Figure 35 - Predstavlennost' various kinds pair in price segments
Figure 36 - Distribution ban' and saunas of various price segments on areas of St. Petersburg
Figure 37 - Structure of price segments on presence of a protected parking
Figure 38 - Structure of price segments on presence of services in maintenance of clients with drinks and meal
Figure 39 - Distribution ban' and saunas on presence of the discounts given depending on time of day
Figure 40 - Distribution ban' and saunas on size of the discounts given depending on time of day
Figure 41 - Structure of price segments on presence of services in maintenance of clients with drinks and meal
Figure 42 - Structure of the market of St. Petersburg on formats of visiting
Figure 43 - Segmentation of clients public ban'
Figure 44 - Structure of the market public ban' on a contingent of served clients

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